Unification means sharing priorities, building programs together and measuring success in a connected way. It means showing ...

In healthcare IT buying cycles are long, budgets are tight, and customer needs are complex. In this world, sales and ...

Oklahoma City-based Schraad Sales and Marketing has appointed Patrick Thompson as its president of sales and strategy.

Familiarize yourself with marketing essentials and learn how to drive business growth. Browse Investopedia’s expert-written library to learn more.

For fresh graduates eyeing sales or marketing, understanding the core differences is crucial. Marketing focuses on brand ...

The key to aligning Marketing and Sales lies in establishing shared goals, metrics, and objectives. Learn why it's so essential in the current buying landscape.

Trust in business data use also varies from industry to industry. Financial institutions (57%) and public institutions (49%) ...

Direct marketing is a strategy that relies on distributing a sales pitch to individual consumers. Mail, email, and texting are among the delivery systems.

The marketing campaigns for the Switch 2 and its previous video game consoles provide a window into the company’s business strategy.

Sales and marketing professionals in transportation and logistics will gather in Austin June 8–10 for the TMSA ELEVATE Conference, a three-day event focused on peer learning, strategy ...