Gallabox has raised $3.5 million of new funding as it seeks to expand its WhatsApp solution for managing customer ...

By understanding where each dollar is spent and the impact of every marketing channel, dealerships can ensure they are making ...

B2B marketing expert Georgie Gilmore outlines why channel partners are so underused in B2B marketing, and why it's a big ...

The question ahead of the release of part two due out in November — is how to keep its biggest fans engaged without ...

H&M reported weaker-than-expected fourth-quarter sales on Thursday due in part to a late Black Friday, but said sales were up ...

In 2025, influencers will take on an even more central role in shaping brand campaigns and strategies. They won't just ...

When it comes to building an audience, these emerging marketing and tried-and-true strategies should be a part of your playbook.

We’re setting out on a mission to be one of the only companies to reach the billion-dollar mark twice,” joked Spencer Baird, ...

Branding and marketing are often viewed as separate components of a business strategy, but they are deeply interconnected.

Four years after the industry shutdown catalyzed a licensing show where masks were uniformly worn and supply-chain concerns were paramount, the sports licensing trade seemed to have shaken off all ...

In this episode of the CMO Series Podcast, we focus on the evolution of the legal and marketing landscapes and how to ...

Should you set up your online store with WordPress or Shopify? We say Shopify but let us explain why in this Shopify vs ...