Unification means sharing priorities, building programs together and measuring success in a connected way. It means showing ...

In healthcare IT buying cycles are long, budgets are tight, and customer needs are complex. In this world, sales and ...

For fresh graduates eyeing sales or marketing, understanding the core differences is crucial. Marketing focuses on brand ...

Marketing refers to all activities a company does to promote and sell products or services to consumers. Marketing makes use of the "marketing mix," also known as the four Ps—product, price ...

Why Sales and Marketing Alignment Is Important 1. Cooperative Marketing-Sales play maps to the way modern purchases are made. One compelling reason for aligning Marketing and Sales is the evolution of ...

Trust in business data use also varies from industry to industry. Financial institutions (57%) and public institutions (49%) ...

ITSMA reports that 85% of marketers who measure ROI describe account-based marketing as delivering the highest returns of any other marketing approach. A LinkedIn study found that social selling ...

Direct marketing is a strategy that relies on distributing a sales pitch to individual consumers. Mail, email, and texting are among the delivery systems.