TIFFANY WHITED In many organizations, marketing and sales share the same goals but operate in separate lanes. Marketing builds awareness, shapes brand perception, and attracts potential customers ...

Marketing and sales go together like bacon and eggs. Well, at least they’re supposed to. Once marketing gets people in the door, it’s the job of sales to seal the deal. But in companies where the two ...

Ideally, sales and marketing work in harmony in a virtuous cycle: Businesses with symbiotic sales and marketing teams see stronger campaigns, faster growth and high profitability. However, these teams ...

Why is it so hard for Sales and Marketing to effectively collaborate? Although both are critical players in revenue generation, the misalignment between the two departments is a well-known issue.

Answer: This is a common question, and a lot of people confuse these various terms. First of all, marketing encompasses a wide range of both analysis and tactics. For example, marketing involves doing ...

The Transportation Marketing & Sales Association (TMSA) will host its ELEVATE Conference in Austin, Texas, from June 8–10, 2025, bringing together professionals in sales, marketing, and business ...

When marketing a business for sale, the creation of an in-depth, well-structured marketing plan is critical. This plan serves as a roadmap for reaching potential buyers through suitable channels while ...

Trust is critical when marketing and selling intangibles. We can’t handle or touch everything we buy. Intangible products and services — like consulting services, Software-as-a-Service (SaaS) and ...

Explore promotions in career advancements, marketing campaigns, and investment strategies. Learn how promotions boost careers ...