News

Government investigations and civil lawsuits have remade the world of "brand safety" during the second Trump era.
Media buy is the purchase of advertising from a media company such as a television station, newspaper, magazine, blog or website.
YouTube accounts are uploading recent Hollywood movies, racking up views while advertisers (and sometimes creators) remain in ...
Trump’s FTC Places Condition on Omnicom’s $13.5 Billion IPG Acquisition That Would Bar Agencies From Boycotting Media Based on ‘Political or Ideological Viewpoints’ ...
Publicis Media unveiled Women's Sports Connect, a new offering that has the large media agency buying positions in women's sports and creating content ...
Work with Fahlgren Mortine for media strategy, planning, buying, placement, measurement and if needed, creative services.
The downgrade from the world's second-largest advertising group, which operates in more than 100 countries through agencies ...
The Arizona governor race sees early ad spending as Turning Point PAC backs Andy Biggs, while Karrin Taylor Robson also ramps up her campaign efforts.
Omnicom entered the all-stock deal to buy Interpublic in December, creating the world’s largest advertising agency. In the US, the firm would become the largest media buying ad agency, the FTC said.
Phil Duffield, VP UK at The Trade Desk, examines media buying. He expands on how brands have turned challenges into ...
With seismic shifts underway in the media buying field, The Drum Network hosted a panel to discuss where the discipline is today – and where it might be headed.