The company's media and advertising segment, its largest by revenue, posted a growth of 8.2% in the second quarter. Omnicom's ...

Some of the most influential voices in right-wing media are rejecting Trump’s call to stop wasting “time and energy on ...

YouTube accounts are uploading recent Hollywood movies, racking up views while advertisers (and sometimes creators) remain in ...

X CEO Linda Yaccarino said she’s stepping down after two years running Elon Musk’s social media platform. Yaccarino posted a ...

Omnicom entered the all-stock deal to buy Interpublic in December, creating the world’s largest advertising agency. In the US, the firm would become the largest media buying ad agency, the FTC said.

Consumers scroll past thousands of ads a day but they stop for the ones that feel like they were written just for them, according to The Science of Connection, a whitepaper from independent media ...

NEW YORK —Fox Advertising announced a number of improvements and upgrades to OneFox, its media platform that unifies inventory and audiences across linear, streaming and digital into a media buying ...

Global advertising revenue is expected to grow 6% this year, WPP Media said on Monday, lowering its earlier target of 7.7% due to uncertainty over U.S. trade policies.

The Arizona governor race sees early ad spending as Turning Point PAC backs Andy Biggs, while Karrin Taylor Robson also ramps up her campaign efforts.

Does this bring Trump Media shares into buy territory? Or do reasons exist to avoid the stock? Let's dig into the company to find out.

A group of veterans of media buying and selling are launching a new company called Audyns that aims to help advertisers put their commercials in front of specific kinds of audiences watching ...

The media buying industry in the US is experiencing the existential challenge of proving its continued relevance in a marketplace that prizes agility over tradition and precision over legacy.