Social media has become a useful tool for companies hoping to boost brand awareness, engagement, and loyalty among consumers. A study published in the International Journal of Business Performance ...

M. (1990) “Enhanced Explanations of Word of Mouth Communications: The Power of Relationships,” Research in Consumer Behavior 4.1: 51–83. Chahal, M. (2016) “Social Commerce: How Willing are Consumers ...

Here's how brands can combine PR with marketing, social media, and other communication techniques to stand out in the crowd.

Compared to millennials, Gen Z uses social media more overall, with data showing that 90% of Gen Z use social media platforms ...

In this Pathway, students will learn to think critically about media, rhetoric, communication, information and visual ... What is the limit of this curation, and what power do I have as the consumer?

The creative track teaches you to imagine, design and create the consumer-facing touch points of strategic communication—mass-media advertisements, social media campaigns, buzzworthy promotions and ...

Communication, Culture, and Media (CCM) is an interdisciplinary liberal arts-based program where you learn about how media, communication, and technology impact culture, society, and daily life. Think ...

The MMSC’s unique combination of training in both communication strategy and media-making practice can help you achieve a competitive edge. No media production experience? No problem! The program ...

Students in the communication program at Drexel take relevant courses that teach them how to become successful public relations, marketing, social media management, and journalism professionals, among ...

Through a blend of study and practice, our students learn how media and communication connect people, impact the economy, and shape human experience in meaningful ways. The Media and Communication ...

Media and communication studies analyses related phenomena in organisations, society and culture. Key fields of research include changes in media and the public sphere, promotional culture, political ...

The Communication and Media Studies Department offers degrees in both communication studies and new communication media that are supported by professional-level production facilities. These majors ...