When marketing and corporate communications operate as one, they become the trust engine that protects brands, businesses and ...

Instead of relying on celebrities, brands are controlling the message by making their own social media videos. You may not ...

Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.

By integrating AI across the funnel, Stitch Fix, the online personal styling platform, reported a 9% year-over-year increase ...

Millennials and Gen Z are increasingly using anti-ageing products as moisturisers and serums driven by social media marketing ...

Transparency Over Glitz In a bold move, boAt invited food-tech educator and influencer Revant Himatsingka aka FoodPharmer to ...

Digital media consultant Mark Challinor continues our News Horizons series, talking to the people shaping tomorrow’s media.

At IPRCCC 2024, marketing leaders unpacked how emotional relevance, integrated communication, and consumer trust are ...

At a time when most new-age brands are rushing to maximise performance marketing spends, NxtQuantum Technologies is taking a ...

The media mix of the near future will be shaped less by frequency and reach, and more by signals, context, and influence. AI ...

Swedish Match, a subsidiary of Philip Morris International, makes the ZYN pouches. The FDA's authorization noted the pouches ...

User-generated content (UGC) has long been a powerful tool in marketing, especially in the fashion industry. As consumers ...