Meta is rolling out a major change to how advertisers create campaigns by deeply embedding its AI-powered targeting system.

Meta is pushing rival AI assistants off WhatsApp, forcing popular bots like ChatGPT and Microsoft Copilot to shut down their ...

Meta grew revenue 26% year over year to $51.24 billion in Q3, according to an earnings statement, beating analyst estimates on a key metric tied to its advertising business. Impressive momentum in ...

Meta is cutting around 600 jobs within its artificial intelligence unit, a move it says aims to boost efficiency. The layoffs to Meta's Superintelligence Labs division, which has nearly 3,000 ...

Meta wants marketers to trust the machine. Advantage+ Shopping Campaigns (ASC), Meta’s automated ad product, promises to take care of everything – budgeting, creative, targeting, optimization. Just ...

In a nutshell: Remember when companies refused to admit that layoffs were the result of their AI adoption? Firms are no longer shy in admitting that technology has replaced human workers. Meta, for ...

Forbes contributors publish independent expert analyses and insights. Jason Alan Snyder is a technologist covering AI and innovation. After Meta layoffs, cutting hundreds from its AI division, Meta ...

Google Ads and Meta Ads make campaign management look easy. Their interfaces simplify daily work – adjusting budgets, reviewing performance, launching new creatives – but that simplicity also hides ...