Athletic apparel brand Nike (NYSE:NKE) reported in Q1 CY2025, but sales fell by 9.3% year on year to $11.27 billion. Its GAAP ...

The sportswear company will increase marketing investments by 40% in support of “Go Wild,” a campaign that reworks Afroman’s ...

Nike’s (NKE) highly anticipated earnings results will be published tomorrow. The global apparel giant is set to report its Q4 ...

Athletes and fans should not worry about their Nike Kobe basketball shoes falling apart quickly, as the viral video was an example of an ... toes in the new era of marketing.

According to marketing guru Seth Godin, the most unforgettable ones usually follow these eight key principles: Think about ...

After leaving Nike in 2024 and sitting out a few months to satisfy a non-compete agreement, Harlow was announced as the SVP ...

It is estimated Dwayne "The Rock" Johnson is paid around $1.7 million whenever he makes a sponsored Instagram post for a ...

let me pick out one such company and give a live example. Today, I am picking on Nike ... So maybe you are saying... "Hey Wil, maybe Nike doesn't want to use search at all in their marketing." I ...

As consumers tire of forced relatability, brands are embracing fantasy, spectacle and world-building to captivate audiences.

Nike is a prime example of a brand that got it right. Through its bold, empowering advertising, Nike challenged outdated perceptions and showcased real female athletes, encouraging women to ...

On CEO Marc Maurer says Portland serves as the center of the Americas region that brought On more than 27% growth in 2024.