Big firms are easy targets, and can find themselves with more than their fair share of legal troubles.

Short-term ad spending’s ephemeral promise leads brands to abandon the power of emotionally resonant advertising grounded in ...

How a stabbing, a betrayal and one father's cartoon drawings turned a teenage tennis prodigy into her own sovereign wealth ...

From hopping fences to practice on closed pitches to appearing in Nike’s blockbuster World Cup campaign, Mateo Alcantar’s world changed in a matter of weeks. But he’s no overnight success ...

Discover 18 companies that quietly became marketing giants by building powerful brands, loyal customers, and lasting ...

Advertisers say a new campaign by Estonian meat producer Rannarootsi was bound to divide opinion after critics linked its ...

FIFA used the expanded World Cup, higher ticket prices and new sales channels to drive record revenue. The tournament showed how nearly every part of football's biggest event is now being monetised.

The Indiana Fever host the Connecticut Sun Wednesday at 8 p.m. ET. It’s the final game for both teams before the All-Star ...

The WNBA has grown at an exponential rate during Cathy Engelbert’s nearly seven years as commissioner of the league ...

2026 FIFA World Cup ad campaigns featuring Haaland, Messi, Ronaldo, Mbappé, and more.

Graham McKenna assesses whether David Beckham's advertising portfolio proves this World Cup had too much celebrity ...