Cooper Flagg has one of the more unique NIL situations in college sports having signed a sneaker deal with New Balance but ...

It's been seven years since a team took the court in the men's basketball tournament wearing jerseys that weren't Nike, Under ...

Madness usually involve some heartache, but Iowa State men's basketball made it easy on itself and its fans Friday in ...

If there was a Mount Rushmore of important college basketball coaches, John Calipari would be right up there. Born in ...

Former Rutgers star Mawot Mag is playing in the Sweet 16 this week, the latest chapter of a winding life journey.

The TCU Horned Frogs, led by Hailey Van Lith, are uncorking a successful 2024-2025 season thus far. Van Lith and Co.

AALIYAH CHAVEZ IS always one of the first players on the floor.

MILWAUKEE – Iowa State basketball took the floor for Friday afternoon's NCAA Tournament game draped in the Nike-branded shooting shirts emblazoned with “NOTHING EASY” across the front.

The Badger men’s basketball NCAA tournament run came to a hard-fought end Saturday, boosted along by fans, and the players' ...

An inside look at how the Kentucky men’s basketball program transports team equipment for games away from Lexington.

which won the Nike Elite Youth Basketball League National Championship in August. Allen admires how easy it is for Chavez to read the game, picking up offenses in a matter of minutes, seeing the ...

The Longhorns have talent, chemistry, and an endearing coach in Vic Schaefer. March Madness triumph would make their success even sweeter.