Cooper Flagg has one of the more unique NIL situations in college sports having signed a sneaker deal with New Balance but ...

The University of Arizona has renewed its athletic apparel contract with Nike, more than doubling the annual product allotment it receives from the retail giant. The new contract is an eight-year ...

It's been seven years since a team took the court in the men's basketball tournament wearing jerseys that weren't Nike, Under ...

If there was a Mount Rushmore of important college basketball coaches, John Calipari would be right up there. Born in ...

Video clips of Fredette’s most audacious shots instantly set social media ablaze. Kevin Durant described Fredette as the “best scorer in the world.” Rap star Nelly called Fredette “the truth.” Steve ...

Superstar freshmen Ace Bailey and Dylan Harper were wearing Nike sneakers. In and of itself, this was not a big deal. The athletic department’s contract with Adidas had run out in 2023, although the ...

It was as though the NCAA Women’s Basketball Selection Committee saw what USC planned to wear to Sunday’s Selection celebration at Galen Center – Nike T-shirts that ...

The deal will also include game-worn apparel ... Her contract with Nike was described as one of the most lucrative shoe deals in women's college basketball and with 1.2 million social media ...

MILWAUKEE – Iowa State basketball took the floor for Friday afternoon's NCAA Tournament game draped in the Nike-branded shooting shirts emblazoned with “NOTHING EASY” across the front.

The Badger men’s basketball NCAA tournament run came to a hard-fought end Saturday, boosted along by fans, and the players' ...