Barcelona’s long-running negotiations with Nike almost produced one of the biggest commercial changes in the club’s ...

Nike is restricting online wholesale sales in China to regain market share and trust, shifting sales to official channels ...

This year’s FIFA World Cup showed the potential for circularity in performance attire, as many athletes donned jerseys made ...

From squat-friendly, linerless styles to streamlined 2-in-1s with ample pockets, we test the best gym shorts for men in 2026.

Camilo Andrade, Global Vice President of football (soccer) at Nike gives USA TODAY a behind-the-scenes look at the company's ...

It's down to a a sense of history and tradition at the oldest tennis tournament in the world, though there have been some occasional revisions ...

D: Global superstars BTS are a money-making machine, with multiple brands wanting to collaborate with them. Here are all their current collabs.

Nike (NKE 0.31%) is the largest activewear company in the world by far, but many smaller competitors have been gaining ground in taking it on. Lululemon Athletica (LULU +4.93%) wa ...

In an industry where the line between advertising and art is increasingly blurred, New York-based director Richie Ellis has found his footing by erasing it entirely. Across a body of work that spans ...

A viral video from a FIFA World Cup 2026 venue has sparked debate after a stadium worker claimed she was asked to cover the Nike logo on her shoes with duct tape. The incident has fueled speculation ...

Fashion labels are using the World Cup to join a global cultural conversation, offering a lesson for marketers far beyond sports.

Jan 14, 2022; Miami, Florida, USA; Canadian rapper Drake attends the game between the Miami Heat and the Atlanta Hawks at FTX Arena. Mandatory Credit: Sam Navarro-Imagn Images Just when you thought ...