Olaplex has reformulated the no3 hair perfector – and it repaired my dry hair in just 3 minutes - Was the cult brand’s ...

While no one was begging for a reformulation of the Olaplex no.3, the no.3 plus complete repair treatment proves it was ...

Three editors put the new version of Olaplex's best-selling treatment to the test.

Chloe Fineman serves as Chief Hair Officer for “Science Never Looked So Good,” a campaign that promotes the hair care brand’s ...

In an industry where there is an overwhelming amount of product launches daily, Product Of The Week helps you cut through the noise. To help you find your new beauty and wellness favorites, this ...

Vogue Williams hit the BAFTAs 2026 red carpet and all eyes were on her hair’s mirror-like shine. To copy her look, this £30 hair oil is essential – and it works in one use ...

Vogue Williams looked amazing at the BAFTAs, and we've tracked down the £30 hair oil that created the mirror-like shine for her glamorous red carpet hairstyle ...

Shop right on Amazon for all of your healthy hair essentials from bands we know and love! Get everything from serums to treatments to heatless styling all in one place with Amazon. First, if you don’t ...

Powered by OLAPLEX's patented Bond Building Technology (TM) and its new Damage Defense Cationic Complex, No.3PLUS brings professional-grade repair into a faster, simpler, more modern ritual that fits ...

"It gives me that instant softness and strength," Chloe Fineman raved of the fresh formula.

The new No.3Plus Complete Repair Treatment is powered by the brand’s Bond Building Technology and new Damage Defense Cationic Complex, which works from cortex to cuticle by rebuilding all three ...

A new campaign starring Olaplex Chief Hair Officer Chloe Fineman brings the brand's most advanced repair science to life.