Pernod Ricard’s digital label launch in Cambodia, Taylors' thermochromic strip, Tiger Beer’s packaging renewal and more ...

IntroductionThe evolution of packaging from ancient times to modernity reflects not only technological advances but also the ...

DS Smith is helping Niels & Grete replace its plastic packaging components with a corrugated cardboard pack, boosting ...

Cadbury’s new sharing design sparked conversations about one of the untapped four Ps. Landor’s Anna Kohl helpfully weighs in ...

Packaging Industry Awards 2025 The prestigious A' Packaging Design Award extends its late submission period until February 28, 2025, inviti ...

Logo design is not an exception augmented reality AR is altering brand interaction with consumers In an environment when attracting attention is more difficult than it has ever been companies must fin ...

The packaging industry is undergoing a significant transformation, driven by changing consumer behaviours and evolving market ...

COMO, CO, ITALY, January 27, 2025 /EINPresswire / -- A' Packaging Design Award announces its comprehensive prize ... and lifetime license to use the winner logo. Laureates benefit from international ...

To support the new packaging launch, the brand allocated 20% of its annual ad and marketing budget and introduced AR filters to enhance engagement, allowing consumers to interact with the packaging.

Investing in custom packaging isn’t just about wrapping your products; it’s about curating an experience that resonates with ...

How to reflect brand values and appeal to your target audience - The secret to designing a logo that leaves a lasting impression ...