Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

and Twin Peaks (1990–2017), his influence extends far beyond the silver screen. Between 1988 and 2014, he directed 29 commercials, each imbued with the same atmospheric, bizarre and offbeat ...

From State Farm to Bud Light, brands spend millions on Super Bowl ads each year. Here are the ones we're still thinking about ...

"New jingle spreads around the world" 1990: Nike, "Announcers and athletes" 1989: American Express, "Saturday Night Live" The USA TODAY app gets you to the heart of the news — fast.

It's the one day of the year people don't complain about commercials. OK, that's not true. People will certainly be complaining Sunday about the commercials, but it will be because of the very ...

Millions of Americans will tune into the 2025 Super Bowl on Sunday not only to watch the championship game, but also to check out the big-budget commercials from some of the nation's biggest ...

Here is our critic’s evolving survey of this year’s Super Bowl commercials, from best to worst. By Mike Hale Here is my annual critical ranking of the Super Bowl commercials. This is the ...

Jordan" television commercial for Super Bowl XXVII in September, 1992 in Los Angeles, California. Each year, the Super Bowl draws upward of 100 million eyeballs—Super Bowl LVIII 2024 was the ...

No, it’s not the Los Angeles Raiders. It’s the most important Super Bowl commercial of all time. Apple’s iconic Macintosh advert, simply called “1984” and based on George’s Orwell’s ...

© 2024 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and ...

“We’re doing a Dunkin’ Donuts commercial, right?” the “Succession” star asks the Affleck brothers. “I’m just trying to find the character.” Strong adds, “I think I found a way i ...

More than a week to go before the 2025 Super Bowl and the highly-anticipated ads are already kicking off. Super Bowl LIX will see returning champions the Kansas City Chiefs take on the ...