Rare Beauty, the cosmetics brand founded by actress, singer and activist Selena Gomez, recently announced their newest launch ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The latest viral launches come from Rare Beauty, Kylie Cosmetics, Fenty Beauty, Patrick Ta, r.e.m. beauty, and Maybelline.

e.l.f. Camo Liquid Blush has 12 shades, so there’s a dupe option for (almost) every Rare Beauty shade. Coming in at only $7 per blush, this is the perfect alternative for anyone who isn’t sure what ...

Selena Gomez’s Rare Beauty continues to reign supreme in the blush category at Sephora. According to YipitData, the brand’s ...

Selena Gomez’s beloved beauty brand, Rare Beauty has just launched its brand-new product, the highly anticipated Soft Pinch ...

Contouring can add sculpting and definition to your makeup look and it's a lot easier than you might think - but it can ...

Animal cruelty is increasingly becoming a big no in the fashion and beauty industry. Customers are boycotting the brands that are testing on the animals.

Selena Gomez didn't let talk of an Oscars snub stop her from congratulation her Emilia Pérez colleagues on Thursday.

Amid the devastation caused by the California wildfires, Selena Gomez has taken an active role in aiding those affected. The ...

The "Only Murders in the Building" star Selena Gomez has sported some killer beauty looks, but sometimes she can go overboard with the eye shadow and eyeliner.