BYU's Richie Saunders’ NIL deal with Ore-Ida has a legendary backstory
BYU's Richie Saunders isn’t just a rising star on the basketball court—he’s also part of a legacy that’s deeply ingrained in American food history.  Thanks to ...
A BYU basketball player became the face of Tater Tots in March Madness. Here’s why.
How BYU's Richie Saunders became the face of the Tater Tot in the NCAA Tournament and why even the Tater Tot family didn't ...
March Madness Gets Crispy: Ore-Ida Teases 'Richie’s Tater Shots'
As BYU advances to the Sweet 16, Ore-Ida is going all in with a campaign that blends basketball history, family heritage, and crispy fanfare.
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BYU Cougars Basketball Star Highlights Famous Tater Tots Legacy in Creative NIL Deal
After ESPN revealed last week that BYU Cougars basketball star Richie Saunders is the ... in the national branding space. Perhaps Saunders wanted his basketball legacy to be focused on that ...
Sweet 16 Showdown: Can BYU Basketball Match Alabama's Offensive Firepower?
The Cougars are making waves in this year's tournament, achieving their first Sweet 16 berth in 14 years. With a record of 26 wins and just 9 losses, BYU has proven itself as one of the hottest teams ...
BYU Football Showcases Support for Sweet 16 Basketball Team with Fun Tater Tot Challenge
Team camaraderie is a vital element of college athletics, and nowhere is this more evident than at BYU. Despite their different sports, the BYU football and basketball teams embody a shared spirit of ...