Effective sales and marketing in B2B relies on accounts. Salesforce was designed to focus on leads. Therein lies the problem.

Customer relationship management software maker Salesforce (CRM) is cutting 1,000 roles and focusing on hiring more sales ...

After demurring about misunderstanding sales momentum at Salesforce Thill ... CRM is the first stage of this process. Salesforce helps companies digitize customer orders, marketing for new ...

Salesforce pricing starts at $25 per user, per month for its Sales Cloud and Service Cloud platforms, as well as the small business Starter Suite plan that offers marketing, sales, service ...

"The markets we all work in are only so big," a recently laid-off Salesforce sales executive said. It is unclear how many engineering employees have been affected by the new performance management ...

Artificial intelligence (AI) played a significant role in boosting online sales during the recent holiday season, Reuters reports, citing a report by Salesforce. The software company's analysis of ...