Sales and marketing have the same goal in any company: to grow the business in a sustainable way. If you boil it down to the simplest terms, both need to generate more of the right leads and turn ...

Amid ongoing economic challenges, some entrepreneurs are finding success with specialized marketing tools aligned with the Amazon marketplace. Using these tools and other marketplace offerings, small ...

Brands of all sizes and in every industry are turning to social selling strategies to increase sales and build stronger customer connections. According to LinkedIn, 78 percent of social sellers ...

The B2B sales funnel is in a constant state of fluidity with more and more channels being created to allow more meaningful customer engagement. However, sales reps are not as flexible when it comes to ...

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. Want to know a marketing secret? The best marketers don’t ...

During my career, I discovered that closing a sale only completes about 20% of the sales process, contrary to the common belief that it constitutes 80%. The remaining 80% encompasses managing and ...

MANILA, Philippines — Early in my career at RFM Corp., I was assigned the additional responsibility of doing food service sales, a role that combined both sales and brand management. This rare ...