Researchers have combined the theory of planned behavior, the technology acceptance model, and diffusion of innovations theory to investigate rooftop solar adoption in China. From a 1,200-person ...

From the global rise of the Korean Wave to new frontiers in cultural policy making, Malaya del Rosario attended the 10th ...

Social media was supposed to usher in a golden age of branding. But things didn’t turn out that way. Marketers originally thought that Facebook, YouTube, and Twitter would let them bypass ...