Based on Emplifi’s “State of Consumer Branded Social Media Engagement” report, these twelve data points could help to guide ...

The digital world is continuously evolving and getting the right marketing results for your business requires you to do more than merely having a website set up or a profile page in your favorite ...

When used correctly, social media is one of the top marketing channels and a strong tool for gaining customers. There are countless blog posts on social media and even whole blogs focused on it, which ...

Marketers have had a notoriously hard time converting e-commerce customers via social channels, but it doesn't have to be that way, according to online merchant platform Payever. The company released ...

When is the best time to post on social media? Unmetric, an AI-powered social media analytics platform, reviewed social media posts from 100 US-based brands over a five-week period, then compiled the ...

Which social media tools are you using? Do you know the top social media tools for business? Social media tools are an essential part of running an effective social media strategy. With the use of ...

Opinions expressed by Entrepreneur contributors are their own. No matter what business you’re in, social media is a necessity. And when you’re spending time and money building your brand’s social ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Social media management (SMM) tools improve the social efforts for 95 ...

Social media, once the name we gave for a platform like Facebook, has become quite difficult to define. Even Facebook and Twitter don't typically refer to themselves as social networks -- at least not ...

Was 2012 really the year of social media? A new iStrategyLabs infographic, based on statistics published by the Huffington Post, points directly to that conclusion. Our team tests, rates, and reviews ...

We’re happy to publish our latest infographic, which highlights key social media marketing trends for both B2B and B2C companies. Among other things, the infographic points out that, although ...