The next time you turn on that TV, walk by that out-of-home ad or flip through those Amazon product pages, take a look at the ...

In a fireside chat, Fernando Fernandez indicated his intention to move to a 'social first' marketing strategy, says Warren ...

What started in a Harvard dorm room in 2003 as a tool for social networking has since evolved into a powerful driver of ...

With the right technology and strategy, marketing leaders can now demonstrate exactly how creator partnerships drive business ...

From strategy to storytelling, brands put a lot of work and investment into influencer campaigns, which shouldn’t be ...

Six hours after a new restaurant in downtown Hartford, The Foundry, opened on Jan. 16, its tables were fully booked for the ...

Social media has provided multiple platforms where businesses can brand, advertise and ingratiate themselves with their ...

Senior living operators can struggle to show how rewarding and fun community life can be with prospective residents. Social ...

The First State has several influencers making noise on social media. Here's a look at some of the movers and shakers.

Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds. SMIs have revolutionized marketing, shaping consumer behavior ...

Social media marketing metrics look vastly different today than they did even a few years ago. Numbers used to define social success – the more likes, shares, and followers, the better.

CreatorDB presents a guide that breaks down the cost for influencer marketing, which covers Instagram, YouTube, and TikTok ...