What came first: America's obsession with Halloween or Party City? Steve Mandell launched Party City in 1986 as a single store in New Jersey. He sold cups, napkins and other supplies for birthday ...

(SOUNDBITE OF AD) UNIDENTIFIED MUSICAL ARTIST: (Singing) This is thriller. UNIDENTIFIED NARRATOR: Party City Halloween. STEVE MANDELL: After my first year in the business, I said, wow. SELYUKH: That’s ...

Party City first got its start as a single store in East Hanover, New Jersey, in 1986, opened by founder Steve Mandell. The Eatontown Party City location (which opened in October 2021), is holding ...

Party City had the goods and made the money. STEVE MANDELL: Halloween was always huge. SELYUKH: Steve Mandell opened the first Party City in New Jersey in 1986 - at first just napkins and cups and ...

Richard Hutchings/Getty Images What came first: America's obsession with Halloween or Party City? Steve Mandell launched Party City in 1986 as a single store in New Jersey. He sold cups ...

What came first: America's obsession with Halloween or Party City? Steve Mandell launched Party City in 1986 as a single store in New Jersey. He sold cups, napkins and other supplies for birthday and ...