Intelligent products were on full display during the game, but they all took different approaches in marketing.

Apple's new party-planning app takes advantage of AI and Apple services to bring you and your friends together.

The telehealth company Hims & Hers put out a Super Bowl ad that skimped on clarifying that its compounded semaglutide medications aren't FDA-approved.

NFL fans in select markets were treated to iPhone footage of the disgraced rapper in a dentist chair. It led to an online ...

New Super Bowl commercials take AI from a hidden force to an everyday tool, yet the shortcomings and inconsistencies were hard to ignore.

Can’t-miss markdowns include everything from Oprah’s “favorite” phone case to Gwyneth Paltrow’s Spanx leggings.

And like in years past, nearly every ad included actors, musicians and other famous people selling out for a paycheck.

Millions tuned in to watch the Eagles beat the Chiefs in Super Bowl 2025 and the Kendrick Lamar halftime show, but it was a huge night for brands, too. Companies spent millions to ...

Roger Federer and Elmo from Sesame Street seem to disagree on the letters of the alphabet in a Super Bowl ad for ON running shoes.

Taylor Swift’s fans are disappointed that Kendrick Lamar did not perform their collab, “Bad Blood,” during the Super Bowl halftime show at the Caesars Superdome in New Orleans on Sunday. “You have ...

Another star of the halftime show? Lamar’s letterman-style jacket. Featuring multiple patches, the eye-catching jacket largely paid tribute to Lamar’s latest album, his upcoming tour with SZA, the ...

Super Bowl parties are all the rage this year with the high price of bar and restaurant packages. Here’s how to plan yours.