Watch as Elmo sits in an umpire's chair and debates the two letters found on Federer's On-branded sneakers: Is it 'Q' and 'C' or 'O' and 'N'?

The deceptively simple logo design is set in Times New Roman, known for its legibility and formal style. Inserting the ‘c’ into the ‘Q’ suggests the ‘seed-like’ potential to grow into the ...

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