Mattel's deal with Warner Bros. Discovery to make toys related to the DC brand could fuel more toy sales and help Mattel ...

Thirty years ago, toys were the most important thing for kids and the retailers trying to appeal to them If you were growing up in the 90s or raising someone who was, you know that there was one thing ...

Lego is the unmatched leader in the construction category, but two new bricks brands are aiming for a piece of its market ...

Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its 80th anniversary.

The upcoming Transformers toys showcased at Toy Fair 2025 promise action figures for Primes, Gobots characters and the heroes ...

McFarlane Toys has joined with Keanu Reeves and BOOM! Studios to bring collectors a B (Berserker) action figure from the ...

Hot Toys has released a new Batman & Robin collectible action figure featuring Arnold Schwarzenegger ’s Mr. Freeze. You know, ...

We received a sneak peek at some of the year’s hottest new toys, games, and collectibles at Toy Fair New York.

McFarlane Toys is releasing a nice set of collectibles from across their brands including the first ever figure for BRZRKR ...

Jada Toys takes on the world of Scooby-Doo as they unveil a new set of 1/12 scale action figures with the gang and monsters ...

Two iconic ‘80s action brands unite in this new line of mashup action figures. Characters include Lion-O and Battle Cat-Man ...

In the world of toys – action figures, robots, building kits, cars, and countless others included – there is no other show bigger than New York Toy Fair. We're in the midst of the show right now, and ...