How To Protect Agency Clients’ Brand Reputations In Ad Placements
In today’s fragmented digital marketing landscape, protecting a brand’s reputation when executing a digital advertising ...
Programmatic ad power shifts as agencies and supply-side platforms work together
As flaws in programmatic advertising become more pronounced, agencies turn to supply-side platforms for more direct ...
Introducing the 2025 Ad Age Agency A-List winners
The A-List agencies are navigating a shifting advertising landscape and thriving financially by innovating and embracing ...
Omnicom’s Troy Ruhanen: ‘We won’t be backing away from creative agency brands’
The Omnicom Advertising Group boss opens up on the future of its ad agencies and why ‘sibling rivalry’ will be healthy for ...
Ad agency AMV BBDO faces claim over Mars ‘greenwashing’
AMV BBDO is accused of subjecting Polina Zabrodskaya to “detrimental treatment” after she objected to ad campaigns for Galaxy chocolate and Sheba pet food, according to the filings seen by the ...
The Ad Industry Isn’t Dying—It’s Killing Itself
Advertising isn’t dying. Let’s get that out of the way. The industry still commands billions of dollars in investment, wields ...
'There is rot in the ad agency world - we need to pay creatives for ideas'
Advertising stalwart Jon Williams, CEO and founder of creative community The Liberty Guild, grew up in Stretford “50 doors ...
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Local agency secures woman-owned small business certification
An ad agency with numerous West Virginia clients has been certified as a Women-Owned Small Business from the U.S. Small ...
4624Creative Redefines Digital Advertising with Transparent, High-Performance Approach
Creative Redefines Digital Advertising with Transparent, High-Performance Approach.Tampa, FL, March 13, 2025 -- As the ...
What I wish I’d known about ad tech when I led a media agency
With over a decade of leadership experience at a highly successful media agency, working closely with some of the most ...