How To Protect Agency Clients’ Brand Reputations In Ad Placements
In today’s fragmented digital marketing landscape, protecting a brand’s reputation when executing a digital advertising ...
Programmatic ad power shifts as agencies and supply-side platforms work together
As flaws in programmatic advertising become more pronounced, agencies turn to supply-side platforms for more direct ...
Introducing the 2025 Ad Age Agency A-List winners
The A-List agencies are navigating a shifting advertising landscape and thriving financially by innovating and embracing ...
'There is rot in the ad agency world - we need to pay creatives for ideas'
Advertising stalwart Jon Williams, CEO and founder of creative community The Liberty Guild, grew up in Stretford “50 doors ...
The Ad Industry Isn’t Dying—It’s Killing Itself
Advertising isn’t dying. Let’s get that out of the way. The industry still commands billions of dollars in investment, wields ...
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Local agency secures woman-owned small business certification
An ad agency with numerous West Virginia clients has been certified as a Women-Owned Small Business from the U.S. Small ...
4624Creative Redefines Digital Advertising with Transparent, High-Performance Approach
Creative Redefines Digital Advertising with Transparent, High-Performance Approach.Tampa, FL, March 13, 2025 -- As the ...
What I wish I’d known about ad tech when I led a media agency
With over a decade of leadership experience at a highly successful media agency, working closely with some of the most ...
Musk meets with head of National Security Agency to ensure it is aligned with Trump, spy agency says
Musk met Wednesday with Gen. Timothy Haugh, who directs the NSA as well as U.S. Cyber Command, which coordinates the Pentagon ...
This major ad agency for Google, Samsung, and Nike just bought back its independence
R/GA has completed its buyout from advertising holding company IPG, to once again be an independent company. After 23 years ...
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Ad agency AMV BBDO faces claim over Mars ‘greenwashing’
Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. A leading advertising agency is facing employment tribunal claims that it harassed a senior staff member ...