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Tennessee Volunteers’ game-changing $100 million Adidas deal could spark NIL shift for LSU, Penn State, USC

Tennessee’s return to Adidas isn’t just a logo change — the potential $100 million deal includes NIL perks that could put the ...

Why Lady Vols legend Candace Parker believes Tennessee deal with Adidas is a win for UT

Tennessee will switch from Nike to Adidas in 2026, returning to the brand that has long-standing relationship with Lady Vols ...

Looking back at Tennessee's history with Adidas from Smokey Grey to 1998 national title

Tennessee and Adidas were partners from 1995 through 2015. They are partners again with a new apparel deal starting in July 2026.
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Adidas Designer Apologizes Over Alleged Cultural Appropriation With Mexican-Inspired Sandal

The sandal was created by U.S. designer Willy Chavarría for Adidas Originals. Its thin leather, braided straps bare an ...

From swoosh to stripes | Tennessee signs 10-year deal with Adidas

KNOXVILLE, Tenn. (WVLT) - The University of Tennessee has inked a deal with Adidas, promising a major investment in name, image and likeness deals with players, while also ushering in a new era of ...

Adidas and designer Willy Chavarria apologize to Mexican Indigenous community for ‘appropriated’ shoe

The sportswear firm Adidas and Mexican-American designer Willy Chavarría have apologized after a Mexican state accused them ...

Bape x Adidas 'World Cup' Collection Releases in February 2026

According to an internal Adidas document viewed by Complex, the Bape x Adidas "World Cup" range is scheduled to arrive in ...

Diseñador mexicoestadounidense se disculpa por “apropiación cultural” en diseño de sandalias Adidas

El diseñador de ropa mexicoestadounidense Willy Chavarria ofreció disculpas por una sandalia de Adidas que creó, tras ser ...