One of its standout features is the ability to seamlessly manage smart home devices. Amazon is now positioning Alexa+ as a digital assistant that goes beyond simple voice commands. For non-Amazon Prime members, the service is priced at $19.99 per month. It is free for Prime membership subscribers.

Removing complexity for our customers with products that make every single day better and easier,” said Panos Panay, Amazon’s vice president of device and services. “When

Amazon's new and improved Alexa experience, Alexa+, starts at $19.99, or free for Prime members. Amazon says that it will roll out in early access next month.