“While AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five ...

Starting July 1, AMC Theatres, the largest cinema chain in the U.S. and Europe, will introduce an additional commercial to ...

AMC Theatres announced last week that beginning July 1, it will begin running a “platinum spot” with pre-movie commercials ...

AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to ...

Movie theater chain AMC will show more ads ahead of feature films starting next month . It’s a reversal for one of the ...

The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since ...

AMC Theaters will start showing advertising after the trailers and before the movie begins. Regal and Cinemark have had ...

The pre-show will go on and on as the exhibition giant will introduce a "platinum spot" advertising window on July 1 ...

CEO Adam Aron said that after this weekend, AMC has turned a corner. "With many more potentially huge movies coming in June ...

AMC Theaters will soon run even more commercials before its movies start, adding non-trailer ads to its pre-movie spots.

AMC responded to news today that they're running more ads before movies. Essentially, it doesn't impact moviegoing, according ...

AMC Entertainment Holdings Inc. has agreed to run more advertising in its theatres, ending its years-long opposition to ...