The billionaire oligarch filed suit last year against the World Federation of Advertisers (WFA), which led a campaign called the Global Alliance for Responsible Media (GARM) to make sure ...

alleging they collectively conspired to boycott X through their membership in a now-defunct trade body initiative called the Global Alliance for Responsible Media. MediaRadar, a marketing ...

(Allison Robbert/Pool via AP) The original suit took aim at the World Federation of Advertisers and its Global Alliance for Responsible Media initiative that boycotted X. The suit accused Unilever ...

WFA and its members pulled their ads or slashed spending over concerns that Musk wouldn’t adhere to brand safety standards set by WFA’s Global Alliance for Responsible Media (GARM).

Their collaboration also culminated in the shutdown of the Global Alliance for Responsible Media. That coalition, which went by the acronym GARM, was a project of the World Federation of ...

In an era of unprecedented challenges to quality, independent media, a novel approach to media funding is emerging that could reshape the future of public interest information. The news media industry ...

effectively shutting down that initiative -- the World Federation of Advertisers “Global Alliance for Responsible Media” -- and continues to add names of big responsible brands in amendments ...

WFA became concerned that the platform would no longer adhere to certain brand safety standards set by its Global Alliance for Responsible Media (GARM) initiative. Established in 2019, GARM was ...

It alleged firms withheld spending by following safety standards set out in a now-disbanded World Federation of Advertisers initiative called Global Alliance for Responsible Media. Unilever was ...

Their collaboration also culminated in the shutdown of the Global Alliance for Responsible Media. That coalition, which went by the acronym GARM, was a project of the World Federation of ...