Rhode, the lifestyle brand founded in 2022 by model and influencer Hailey Bieber, has agreed to be acquired by e.l.f. Beauty in a blockbuster $1 billion deal.

Justin Bieber is celebrating Hailey Bieber's wins. Following the announcement that the model had sold her Rhode skincare company to e.l.f. Beauty for an eye-popping $1 billion on Wednesday (May 23), the pop star took to social media to champion his business-savvy wife in a sweet but subtle way.

Model Hailey Bieber is selling her make-up brand Rhode to e.l.f. Beauty in a deal worth up to $1bn (£740m). The 28-year-old, who is married to singer Justin Bieber, co-founded the line of skincare products,