Ana and Mia have joined a rising wave of virtual influencers – ever since Lil Miquela first burst onto Instagram in 2016.

AI influencer Mia Zelu gained viral attention for an Instagram post depicting her at Wimbledon 2025, showcasing the ...

AI influencer Mia Zelu fooled thousands with her fake life of luxury – sparking an authenticity crisis up-ending social media strategies.

Mia Zelu appears to lead quite a life – at Wimbledon one week, at a Coldplay concert the next. But she’s not real and she’s ...

Mia’s brunette AI sister, Ana Zelu, has even more followers on Instagram than she does: 266,000. But Ana has been around ...

Part of a fast-growing trend of “virtual influencers,” the account's front-row selfies and tenniscore fashion initially had fans fooled.

AI influencers represent the cutting edge of digital storytelling. But when applied to pharmaceutical marketing, innovation must be balanced with integrity.

Mia Zelu — the artificial intelligence bot who fooled thousands with her fake Wimbledon posts — underscores how quickly ...

Mia Zelu, an AI influencer, recently fooled Instagram users with lifelike photos appearing to show her at Wimbledon. The images, showcasing her near the tennis court, garnered significant attention, ...

Some commenters expressed their confusion at the discovery that Mia was AI, having just found out from the news after her ...

As always, British band Coldplay rocked the crowd in Boston, Massachusetts. But this time, it was a software company CEO who ...

Mia Zelu, an AI influencer, stirs debate with hyper-realistic Wimbledon 2025 photos, raising questions about authenticity in ...