Nebraska football's starting quarterback is officially an adidas athlete. The athletic apparel and footwear company announced ...

A federal judge has dismissed an antitrust lawsuit brought against the NCAA by several former college basketball players.

NIL has been a hot topic in recent weeks, and the truth is, it always will be in this day and age in college athletics. Name, ...

A Northern Kentucky brewery is teaming with Northern Kentucky University by launching a new beer that will provide financial ...

The legislation follows a nationwide interest in NIL rights sparked by the NCAA’s 2021 decision to allow college athletes to ...

Kentucky basketball isn’t just aiming to keep pace in the ever-evolving NIL era — it’s making a power move to stay ahead. In ...

A Nebraska quarterback has signed a new NIL deal. Sophomore Dylan Raiola has signed a deal with Adidas. Last season, Raiola ...

Raiola isn't the first Nebraska athlete to work with Adidas during their Nebraska careers. Former Nebraska libero Lexi ...