A new Yale SOM study finds that training generative AI to understand why headlines resonate—not just which perform ...
Yale SOM’s Jeffrey Sonnenfeld and co-author Stephen Henriques write that a new comprehensive housing law gives Connecticut ...
A new Yale SOM study finds that training generative AI to understand why headlines resonate—not just which perform best—reduces clickbait and produces more engaging, trustworthy content, pointing to a ...
How do political differences affect workplace performance? A study of professional golfers, co-authored by Yale SOM’s Balázs Kovács, suggests that working alongside someone of the opposite political ...
We asked Yale SOM’s Zoe Chance, an expert on consumer behavior and persuasion, what makes boycotts effective and how companies should respond.
How do political differences affect workplace performance? A study of professional golfers, co-authored by Yale SOM’s Balázs Kovács, suggests that working alongside someone of the opposite political ...
Howie and Harlan are joined by Basmah Safdar, a Yale School of Medicine emergency physician and an expert on sex-specific differences in cardiovascular and microvascular health, which have important ...
Part of resolving the political redistricting stalemate, writes Professor Jamie Tucker-Foltz, is creating congressional maps that align with human intuition about fairness. He explains how an ...
Todd Kaplan ’06, CMO of Kraft Heinz, has redesigned the company’s creative process to deliver “marketing that happens.” ...
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