MINISO is pivoting again—shifting from budget retail to IP-driven merchandise, and now stepping into the world of lifestyle concept stores. From a Muji knockoff to a market giant with over 8,000 ...

Valorant Mobile, a game developed by Tencent in collaboration with Riot Games (who provided the IP), has absolutely exploded in China, cementing its place as the country’s most successful mobile ...

Discover how Nike used an authentic herbal soup experience on Ersha Island to connect with local runners and redefine brand engagement for youth culture. Forget glossy billboards and celebrity ...

Discover how Inner Mongolia's traditional naipizi is sparking a nationwide craze, blending ancient dairy craft with modern candied fruit. China’s dynamic culinary landscape is no stranger to viral ...

Red-brick villas once tied to the Republican elite now house an eclectic mix of indie cafés, vinyl stores, and trendy fashion retailers, transforming this historic district into one of China’s most ...

“Flash marriages,” secret CEOs, revenge fantasies, and taboo romances are some of the most popular (and addictive) Chinese microdrama tropes. Fast-paced and addictive, microdramas have dominated ...

We list the best of these ancient architectural beauties-turned-hot spot restaurants and cafes. The walls of Penang’s colonial houses have seen and heard much over their many years. And if they could ...

From a revenge-seeking barber to a film titled "Toilet," we explore why Indian films are resonating so strongly with other Asian audiences. In late November, Indian film Maharaja made about 3.13 ...

Despite polarized reactions from netizens, the viral drama has ignited a new surge of tourism to Chongqing. Starring Zhang Ruonan as Wen Yifan and Bai Jingting as Sang Yan, the story follows two ...

2025 is shaping up to be a great year for the Chinese box office after a rough 2024. China’s film industry faced significant challenges in 2024, with box office revenues totaling around 42.5 billion ...

China is aggressively solidying its foothold in the EV industry and these models are leading the charge China’s electric vehicle (EV) industry has become a global powerhouse, driven by innovation, ...

These age-old coffee shops, locally known as kopitiams, are changing with the times while staying true to their roots. A quintessential Malaysian kopitiam. Image via Time Out. Chinese migrants, ...