Elliott Hill, who returned to lead Nike in 2024 after three decades with the company, is trying to reset the tone at the world’s largest sportswear brand while Wall Street watches every move. His ...

Jalen Hurts just added a new grail to his highlight reel: a player-exclusive Air Jordan 11 “Jawn Air” made to celebrate the ...

Nike’s newly filed patent outlines a digital authentication system that embeds invisible fingerprints into sneakers and ...

Once impossible to find, Air Jordans are now sitting on shelves and hitting outlets. Why? Why is no one buying Jordans anymore?

Scottie Pippen is auctioning off his sneaker and memorabilia vault at Sotheby’s, led by his game-worn Dream Team Air Jordan ...

From banned sneakers to a billion-dollar empire, these Air Jordan facts show why the Jumpman brand changed basketball and ...

J Balvin pulled up to Super Bowl LX in a mysterious unreleased Air Jordan 4 sneaker that flips his December pair.

From cyberpunk movies and futuristic video games to space-age concepts, we’re rounding up the best sci-fi sneakers.

Bad Bunny stepped out at the Super Bowl LX press conference in San Francisco wearing the adidas BadBo 1.0 "Rise".

LeBron James debuted the Nike LeBron NXT Gen “JW” sneakers with USC star JuJu Watkins during the Lakers’ win over the Warriors.