Privacy lawyers and ad tech folks often don’t speak the same language. But at least now they’ve got an acronym in common: MSCA.

An Adalytics report released Friday details numerous instances of brands serving ads to known bots, despite using pre-bid bot ...

The IAB Tech Lab is proposing that ad auctions move to a Trusted Server from the browser. Why its prototype attracted ...

WBD launched OpenPath last week, with the goal of driving demand for its news sites' display inventory. But for now, CTV is ...

A startup that launched last year called Dealer Stream aims to help dealerships manage and execute their CTV marketing ...

According to Nielsen’s tests of various branded CTV ad spots, there are only weak correlations between visual focus and ...

On Thursday, iSpot announced the launch of a new solution that aims to make outcomes-based attribution easier, faster and ...

Difficulty is no longer an acceptable excuse for lax data sharing standards, as the CPPA’s recent enforcement action against ...

Mail's digital subscription program has now passed a quarter-million paying readers ... perhaps because it offers 80% less ...

The astounding pace of retail media growth has taken over industry headlines in recent years.      And there’s still plenty ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

An Adalytics report released Friday details numerous instances of brands serving ads to known bots that appear on the IAB ...