Privacy lawyers and ad tech folks often don’t speak the same language. But at least now they’ve got an acronym in common: MSCA.

An Adalytics report released Friday details numerous instances of brands serving ads to known bots, despite using pre-bid bot ...

Many see Google’s fingerprinting reversal as an irresponsible move due to privacy concerns, particularly in regions with ...

The IAB Tech Lab is proposing that ad auctions move to a Trusted Server from the browser. Why its prototype attracted ...

WBD launched OpenPath last week, with the goal of driving demand for its news sites' display inventory. But for now, CTV is ...

A startup that launched last year called Dealer Stream aims to help dealerships manage and execute their CTV marketing ...

Could AppleTV+ be the next CTV platform to turn to ads? Plus, the bubble may have already burst on creators launching DTC ...

According to Nielsen’s tests of various branded CTV ad spots, there are only weak correlations between visual focus and ...

The Tech Lab is releasing an open-source framework for server-side ad management that moves programmatic mechanisms out of ...

On Thursday, iSpot announced the launch of a new solution that aims to make outcomes-based attribution easier, faster and ...

Difficulty is no longer an acceptable excuse for lax data sharing standards, as the CPPA’s recent enforcement action against ...

Netflix has separated itself from the pack of TV streaming services, at least in the minds of its viewers, whom Netflix ...