As privacy requirements evolve, app marketers can no longer assume that user-level tracking will be available to give them a complete view of performance. Instead, measurement needs to shift from ...

What if the channel you’ve written off as “brand-only” could measurably lift your Meta and Google performance? In this App Talks interview, Mike Fogarty, Head of Client Development at Tatari ...

Since 2013, Business of Apps has been where the app growth agenda gets set. Every year, the leaders shaping how the world’s biggest apps grow, retain, and monetise take to the Berlin stage. This year, ...

Let’s be honest — nobody wakes up in the morning excited to open your app. Well, some people may but definitely not all of them! And in 2026, the CRM teams that win aren’t the ones sending more ...

This section is dedicated to the affiliate networks that support the CPL (Cost Per Lead) commission type. In affiliate marketing leads are the next most valuable goal for advertisers to acquire to be ...