In today’s mobile economy, building a great app is only the beginning. The real challenge lies in getting that app discovered and downloaded in an ...

You’re missing one critical strategy for a successful global rollout: localization. Simply translating your app isn’t enough. Localization is a strategic approach that adapts keywords, metadata, ...

ROIBest, the pioneer in progressive web app (PWA) solutions, is revolutionizing mobile advertising through its PWA technology ...

In gaming, engagement doesn’t end at the first install. More than 70% of buyers make repeat purchases, which highlights the long-term value of retaining players. With 3.32 billion active video game ...

Adsterra, a global advertising network, took a groundbreaking step by launching World AdTech Day — the first-ever dedicated ...

That’s how much digital advertising fraud cost marketers globally in 2023, with losses expected to reach $172 billion by 2028 ...

Every second counts on mobile. A sluggish experience, an unexpected delay, or a single point of friction can send potential customers straight to your ...

Remerge and Adjust are teaming up with Google for an exclusive event about the impact of the Android Privacy Sandbox. Think ...

In today’s competitive mobile advertising landscape, advertisers have no shortage of options when it comes to user ...

The clock is ticking for anyone planning to attend App Promotion Summit London 2025. Early bird tickets close this Friday, March 28th, with savings of up ...

Mobile advertising company Liftoff is bringing together inspirational women from across the mobile industry to share their stories. This first article focuses on Casie Jordan, Senior Vice President of ...

The mobile app industry is evolving fast, from AI automation to new monetization models. To stay ahead, you need to follow new trends, explore ...