The challenge, in the AI age, is making personalisation helpful without feeling like surveillance, says Colleen Ryan, partner at TRA.

The Philippine's Jollibee has pipped global giants like McDonald's and KFC to become Southeast Asia’s top food brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu ...

According to Himalaya, another leading audio content app in China, the number of Chinese podcasts has grown six-fold since 2020, with 240,000 original podcast programmes on Himalaya alone. The past ...

Campaign360 has officially wrapped up for 2024! The one-of-a-kind, two-day industry event at Singapore's Marina Bay Sands' Convention Centre focused on the power of disruption and owning the future of ...

Millions of furry souls weave through China’s vibrant cities, sharing the landscape with bustling human life. Yet, these stray animals often face a starkly different reality, battling hunger, exposure ...

SPIKES ASIA 2024: Uber and its agency FCB India chose culture over tech to secure an edge in India’s keenly contested ride-hailing market.

There was intense competition between Publicis' Leo Burnett and Ogilvy at the 2023 Southeast Asia AOY awards last night, with the former ultimately taking home the bulk of the metal haul.

Catch all the winners from the Greater China region of Campaign's 2023 Agency of the Year awards.

ChatGPT is being hailed as the future of digital advertising, but experts warn that it may be an overstatement at this stage. How should agencies and their clients approach ChatGPT?

Vattanac Brewery has unveiled its first beer brand, Krud, a local Cambodian pilsner that it says will bring "a new standard" to the busy beer market.

We live in an era of globalization and fluid national borders. Large waves of immigrants—including South Asians and Chinese to Canada, Hispanics to the US, Asians to the UK, North Africans to France ...

Young, energetic and fired-up: meet this year’s list of rising stars who will lead the industry through tomorrow’s challenges.