AMC Integration gives advertisers access to key metrics, including customer acquisition costs, new customer ROAS, and predicted lifetime value.

DV Authentic Attention for Social helps advertisers measure the impact of their ads on social platforms, starting with Snap.

Business development reps (BDRs): Outreach, Apollo, Drift, etc., can leverage AI to handle prospecting, lead scoring, and initial outreach, answer common questions, and set up meetings at a scale ...