AMC Integration gives advertisers access to key metrics, including customer acquisition costs, new customer ROAS, and predicted lifetime value.

DV Authentic Attention for Social helps advertisers measure the impact of their ads on social platforms, starting with Snap.

Business development reps (BDRs): Outreach, Apollo, Drift, etc., can leverage AI to handle prospecting, lead scoring, and initial outreach, answer common questions, and set up meetings at a scale ...

Omnisend's new suite includes tools for natural-language segmentation, automated copywriting, and tailored product recommendations.

Today, it’s much more common for firms to have to compete for work through formal purchasing processes—and, even when firms win these competitive pursuits, they are often required to deliver services ...

Cresta is arming Brinks Home with proactive knowledge about why customers are calling and which behaviors have the biggest impact. As a result, Brinks Home has increased its NPS by 30 points and ...

Percent of U.S. Brands saw declining CX Index scores for the second year in a row, Forrester reported at its CX Summit.

Aquant, providers of an agentic artificial intelligence solution for service professionals, has launched Retrieval-Augmented Conversation (RAC), an AI model that engages users in fully guided, context ...

In the hotel industry, Canary Technologies, a provider of AI-powered guest management technology, is one of the leaders. The company supports more than 20,000 hotels worldwide, including Marriott, ...

Taking your ERP system to the cloud is more than just a technical upgrade-it is a chance to rethink how your teams work, how data flows, and how value gets measured.

Across the customer service world, the advantages of self-service for companies and customers are clear. But the best way to drive customers to self-service is a lot murkier. For some, the thought was ...

Build with Wunderkind allows companies to select the performance marketing integration tools best suited for their architecture, resources, and goals.