Publisher ad supply collapsed up to 41% in Q2 as AI search choked the open Web — yet prices rose. Scarcity is no longer an ...
Recent research shows media quality itself matters, and ad value is moving to the brands that can prove that quality along ...
This week’s Webinar, presented by the INMA Readers First Initiative, saw initiative lead Greg Piechota sitting down with ...
Newsrooms have to look at content differently in the age of AI, thus the popularity of discussions and strategies around ...
Total access to all INMA reports on just-in-time topics, trends, and case studies ...
Total access to all INMA reports on just-in-time topics, trends, and case studies ...
Total access to all INMA reports on just-in-time topics, trends, and case studies ...
Total access to all INMA reports on just-in-time topics, trends, and case studies ...
Today's environment presents steep challenges for newspaper and magazines looking to grow their audiences. Never before have consumers had so many media choices available to them. Yet publishers are ...
What are the warning signs a subscriber is going to churn? And how can publishers respond? Often, proactive measures are in place to engage users in the product and reinforce its value, but some ...
While reach is one of the strongest predictors of subscription growth INMA sees in the data, traffic is becoming one of the least reliable ways to measure it. Where will the next subscribers come from ...
Total access to all INMA reports on just-in-time topics, trends, and case studies ...
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