As part of PayPal’s most significant integrated UK marketing push in years, the brand is on a mission to re-engage customers ...

Amid lower than expected growth in Q2, CEO Daniel Ek pointed to marketing as an example of where Spotify resists sacrificing ...

Marketers are under increasing pressure to get more out of troves and troves of data - a strong relationship with insights ...

Greggs has been using app and value perception data, as well as customer feedback, to monitor the impact of recent price ...

The former brand manager will take over from outgoing CEO Jon Moeller on 1 January and is expected to continue the brand’s ...

Tapping into “brand truths”, playing with memory structures and prioritising collaboration Diageo is targeting “triple wins”, ...

Volatility has become a constant, with shifting demand, tighter budgets, and unpredictable costs reshaping how marketers operate. Learn how teams are building resilience by prioritizing ...