Just a week after establishing a beachhead in out-of-home measurement, the IAB is expanding its role yet again - this time to ...

On the question of why Paramount/CBS is pulling the plug on Stephen Colbert and "The Late Show," whose side are you on?

The glory days were already long past for late-night TV when CBS announced last week that it was pulling "The Late Show" ...

MediaPost Publications is an online resource for all advertising media professionals - Online, TV, cable, radio, print, interactive, agencies, buyers, and reps - providing news, articles and ...

A California resident can proceed with a privacy claims against Motorola over allegations that it failed to honor his request to reject tracking cookies.

"This is purely a financial decision against a challenging backdrop in late night," says George Cheeks, CBS president and ...

Netflix expects "roughly double" the ad revenue in 2025 vs. the previous year, according to company execs - as part of releasing its Q2 financial results. Brian Wieser, media analyst of Madison ...

The next wave of digital entrepreneurship is here, and it’s being led by Gen Z creators who are turning content into commerce ...

Functions that currently employ thousands, like media buying and campaign managing, are in the crosshairs of automation.