The company’s annual sales and marketing expenditure tops $1.16B as ad trends and tariffs influence its outlook ...
At Prayagraj’s Magh Mela, brands are leveraging heavy footfall with immersive on-ground activations, prominent signage and BTL campaigns ...
The projected 7.41% digital AdEx increase next year therefore conceals a redistribution dynamic. Additional funds will enter the ecosystem, but disproportionately toward performance-driven, ...
Ad spending rose nearly 25% before the game, with 10-second TV spots costing Rs 30–40 lakh, compared with Rs 20–25 lakh during other World Cup matches ...
Tanushree Radhakrishnan has announced that she has joined Publicis Media, taking on the role of Global Media Lead, PGD. She shared the update in a recent LinkedIn post, conveying her excitement about ...
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